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Ogilvy China on Making Luxury Brands Matter

Remaining Relevant to the New Global Luxury Consumers – The Chinese Millennials

Ogilvy China has just released a research report on the new generation of Chinese consumers driving the luxury market. Titled Making Luxury Brands Matter, focusing on the distinct differences of this new, influential consumer group of the Chinese millennials, especially the post-90s, who are the new generation of the middle class. Insights in the report are drawn from qualitative research...

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