Ecommerce Whitepaper Tag

2018.04.11

Ogilvy China: With Ecommerce on the Rise in China, Branding Matters More Than Ever

Ogilvy China released a new whitepaper analyzing how brands can successfully navigate the Chinese Ecommerce environment. Titled Why Brands Matter on Chinese Ecommerce, the whitepaper draws upon data from China’s Ecommerce platforms to provide insights, tools and strategies for brands to effectively engage online consumers. Mastering the ever-changing Ecommerce market is a key challenge for brands in China today. Analysts estimate...

2018.04.11
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