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Research reveals opportunities in building the next wave of global brands from China amidst a challenging global environment Ogilvy China today launched a report that explores the current state of brand building among Chinese companies going global. The report builds on in-depth interviews with 40 CMOs of major Chinese companies and insights from Ogilvy experts in Chinese and global brand management....
The rise of café-culture in China has fueled consumer expectations and demand of experience-driven coffee consumption. Since their first China pop-up in 2017, NESCAFÉ, an unlikely contender in the café space has given the top players a run for their money by crafting unique pop-ups, delivering exclusive, highly sophisticated brand experiences. Their most recent pop-up in Beijing has catapulted the...
Illegal cam recordings cost the film and entertainment industry billions of dollars in losses each year, but so far no attempts to curb the problem, from scare tactic campaigns to increased theatre personnel, have made a significant dent in this illegal industry. Ogilvy has joined with Focus Film Media, part of Focus Media Group, to develop a new way to combat...
Ogilvy China has just released a research report on the new generation of Chinese consumers driving the luxury market. Titled Making Luxury Brands Matter, focusing on the distinct differences of this new, influential consumer group of the Chinese millennials, especially the post-90s, who are the new generation of the middle class. Insights in the report are drawn from qualitative research...
下载完整版白皮书全文，请点击以下链接： 简体中文版－请点击此处 英文版－请点击此处 To download the full version of the publicly-available report please follow the link below: English Version - CLICK HERE Simplified Chinese Version - CLICK HERE ...
Today, Ogilvy China appointed Yong Yuan, current Group Managing Director, to President of Ogilvy’s Shanghai Office and 20 year-Ogilvy veteran Joe Yu, also a Group Managing Director in Beijing, to President of the Public Relations & Influence Capability of Ogilvy China. Yong and Joe will officially assume their new positions on January 1st, 2019. Both leaders will succeed Debby Cheung, who will retire from...
Last night in Shanghai, Campaign Asia announced the winners of the Agency of the Year 2018 Greater China Awards. For a second year in a row, in a nod to the combined success of the Greater China Network, Ogilvy took home the biggest award of the night; Greater China Creative Agency of the Year. They also bagged golds for Greater China Integrated Marketing Agency...
Ogilvy is proud to announce that Piyush Pandey, Chairman of India, has been appointed as the agency’s next Chief Creative Officer, Worldwide, effective January 1, 2019. In addition, Ogilvy also announced that it will expand its Worldwide Creative Council from 12 members to 20; the 20 members—of which half will be comprised of female creative leaders—will be announced in January...
In a nod to the agency’s long-standing reputation as a creative leader in the industry, Ogilvy Greater China wins Network of the Year, and bagged a total of 9 awards Friday night, including Best in Show at top international advertising festival organized by The One Club for Creativity. The One Show Greater China places particular emphasis on creativity and looks at the convergence of...
HR Asia hosts one of the most prestigious HR awards in Asia, and this is their second year hosting the HR Asia Best Companies to Work for in Asia 2018 - China Edition. Ogilvy is proud to once again be recognized as an industry leader in HR standards in China by winning “Best Companies to Work for in Asia 2018.”...
Ogilvy Beijing has been appointed to provide public relations services for the city of Xi’an, a rapidly-growing metropolis in central China playing a leading role in the country’s Belt and Road Initiative. Ogilvy will provide branding and integrated market planning for Xi’an, as the city embarks on a quest to promote its image in China and around the world as...
Ogilvy China released a new whitepaper analyzing how brands can successfully navigate the Chinese Ecommerce environment. Titled Why Brands Matter on Chinese Ecommerce, the whitepaper draws upon data from China’s Ecommerce platforms to provide insights, tools and strategies for brands to effectively engage online consumers. Mastering the ever-changing Ecommerce market is a key challenge for brands in China today. Analysts estimate...
Campaign Asia announced the winners of the Agency of the Year 2017 Greater China Awards last night in Shanghai. Ogilvy China took home four heavy-weighted awards: Greater China Integrated Agency of the Year, Greater China Creative Agency of the Year, China Creative Agency of the Year and Greater China PR Agency of the Year. 2017 is the first year in which...
Ogilvy Greater China has once again dominated at the prestigious Greater China Effie Awards, being named Most Effective Agency Network for the third time in a row. A grand total of 16 awards were bagged by Ogilvy, including five Golds, five Silvers and seven Bronzes. Ogilvy Beijing and Taipei also shared the 1st place for the Effie Greater China Office Ranking. Ogilvy...
At one of the most prestigious HR awards in Asia, BestCompanies to Work for in Asia 2017 – China Edition, Ogilvy China was named the "Best Company to Work for in Asia”, outperforming competitors with its excellent talent management strategy and superior employee satisfaction. The awards cover 12 markets in Asia, and this was the first year for the mainland China edition of...