Press Releases

For media inquiry, please contact china.marcomms@ogilvy.com

 

 

2019.12.11

Ogilvy Takes Top Honors at Campaign Asia Awards 2019 for the Third Consecutive Year

The agency was crowned “Greater China Creative Agency of the Year”, “Greater China Integrated Marketing Agency of the Year”, “China Creative Agency of the Year” and “Taiwan Creative Agency of the Year” for the third year running.

Ogilvy demonstrated its best-in-class creative capabilities last night at the 2019 Campaign Asia Awards, sweeping 8 top honors in total during this year’s competition. Now in their 26th year, Campaign Asia’s Agency of the Year Awards recognize creative excellence, inspired leadership and outstanding talent and celebrate the advertising industry’s top performers in Greater China. Ogilvy received the prestigious “Greater China Creative Agency of the...

2019.12.11
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2019.11.25

Ogilvy Bags 22 Awards Across 4 Offices at the 2019 Greater China Effie Awards

Ogilvy made a strong showing at the 2019 Greater China Effie Awards, taking home a grand total of 22 metals, consisting of 1 Gold, 6 Silvers and 15 Bronzes. Recognized globally as one of the most highly coveted honors in the industry, the Greater China Effie Awards celebrate outstanding creative work based on marketing effectiveness. Ogilvy Taipei nabbed one Gold in...

2019.11.25
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2019.11.18

Ogilvy Wins Network of the Year for the Second Consecutive Year at One Show Greater China 2019

Ogilvy was crowned Network of the Year for the second year in a row at the One Show Greater China 2019, winning a total of 9 awards across 4 offices. Organized by the One Club for Creativity, the One Show Awards are the preeminent benchmark for excellence in creativity across all disciplines including advertising, interactive, design and branded entertainment. Ogilvy Hong...

2019.11.18
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2019.09.24

Ogilvy Launches China CMO Study

  Research reveals opportunities in building the next wave of global brands from China amidst a challenging global environment Ogilvy China today launched a report that explores the current state of brand building among Chinese companies going global. The report builds on in-depth interviews with 40 CMOs of major Chinese companies and insights from Ogilvy experts in Chinese and global brand management....

2019.09.24
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2019.05.15

NESCAFÉ Delivers a Third Sense Café in Beijing and Becomes China’s Most Talked-About Café

  The rise of café-culture in China has fueled consumer expectations and demand of experience-driven coffee consumption. Since their first China pop-up in 2017, NESCAFÉ, an unlikely contender in the café space has given the top players a run for their money by crafting unique pop-ups, delivering exclusive, highly sophisticated brand experiences. Their most recent pop-up in Beijing has catapulted the...

2019.05.15
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2019.04.26

Focus Film Media and Ogilvy Join Forces to Combat IP Theft with ‘Piracy Blockr’

Illegal cam recordings cost the film and entertainment industry billions of dollars in losses each year, but so far no attempts to curb the problem, from scare tactic campaigns to increased theatre personnel, have made a significant dent in this illegal industry. Ogilvy has joined with Focus Film Media, part of Focus Media Group, to develop a new way to combat...

2019.04.26
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2019.04.11

Ogilvy China on Making Luxury Brands Matter

Remaining Relevant to the New Global Luxury Consumers – The Chinese Millennials

Ogilvy China has just released a research report on the new generation of Chinese consumers driving the luxury market. Titled Making Luxury Brands Matter, focusing on the distinct differences of this new, influential consumer group of the Chinese millennials, especially the post-90s, who are the new generation of the middle class. Insights in the report are drawn from qualitative research...

2019.04.11
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2019.04.10

2019 Ogilvy China Luxury Whitepaper

让奢侈品牌更有意义－对于中国新一代中产阶级消费者

  下载完整版白皮书全文，请点击以下链接： 简体中文版－请点击此处 英文版－请点击此处 To download the full version of the publicly-available report please follow the link below: English Version - CLICK HERE Simplified Chinese Version - CLICK HERE ...

2019.04.10
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2018.12.21

Yong Yuan named as President of Ogilvy’s Shanghai Office with Joe Yu to lead Ogilvy’s Public Relations & Influence in China

Today, Ogilvy China appointed Yong Yuan, current Group Managing Director, to President of Ogilvy’s Shanghai Office and 20 year-Ogilvy veteran Joe Yu, also a Group Managing Director in Beijing, to President of the Public Relations & Influence Capability of Ogilvy China. Yong and Joe will officially assume their new positions on January 1st, 2019. Both leaders will succeed Debby Cheung, who will retire from...

2018.12.21
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2018.12.12

Ogilvy Takes Home Greater China Creative Agency of the Year Award, as well as Golds in Integrated and PR Categories at Campaign Asia Awards 2018

The agency walked away with nine awards in total, including five golds, three silvers and one bronze

Last night in Shanghai, Campaign Asia announced the winners of the Agency of the Year 2018 Greater China Awards. For a second year in a row, in a nod to the combined success of the Greater China Network, Ogilvy took home the biggest award of the night; Greater China Creative Agency of the Year. They also bagged golds for Greater China Integrated Marketing Agency...

2018.12.12
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2018.12.06

Piyush Pandey Named Ogilvy’s Chief Creative Officer, Worldwide

Ogilvy Announces Expansion and Diversification of Worldwide Creative Council

Ogilvy is proud to announce that Piyush Pandey, Chairman of India, has been appointed as the agency’s next Chief Creative Officer, Worldwide, effective January 1, 2019.  In addition, Ogilvy also announced that it will expand its Worldwide Creative Council from 12 members to 20; the 20 members—of which half will be comprised of female creative leaders—will be announced in January...

2018.12.06
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2018.11.19

Ogilvy wins Network of the Year and Best of Show at One Show Greater China 2018

In a nod to the agency’s long-standing reputation as a creative leader in the industry, Ogilvy Greater China wins Network of the Year, and bagged a total of 9 awards Friday night, including Best in Show at top international advertising festival organized by The One Club for Creativity. The One Show Greater China places particular emphasis on creativity and looks at the convergence of...

2018.11.19
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2018.05.17

Ogilvy Beijing Appointed as City Branding Advisor for Xi’an Municipal Government

Agency’s network key in global marketing and public relations campaign

Ogilvy Beijing has been appointed to provide public relations services for the city of Xi’an, a rapidly-growing metropolis in central China playing a leading role in the country’s Belt and Road Initiative. Ogilvy will provide branding and integrated market planning for Xi’an, as the city embarks on a quest to promote its image in China and around the world as...

2018.05.17
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2018.04.11

Ogilvy China: With Ecommerce on the Rise in China, Branding Matters More Than Ever

Ogilvy China released a new whitepaper analyzing how brands can successfully navigate the Chinese Ecommerce environment. Titled Why Brands Matter on Chinese Ecommerce, the whitepaper draws upon data from China’s Ecommerce platforms to provide insights, tools and strategies for brands to effectively engage online consumers. Mastering the ever-changing Ecommerce market is a key challenge for brands in China today. Analysts estimate...

2018.04.11
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