We are in the business of building strong and lasting brands, allowing our clients – a network of powerful international and Chinese companies – to sell their products. In short, we make brands matter in an increasingly fragmented and cluttered digital world.
We do this by utilizing a variety of tools. The big ideaL helps us zero in on a brand’s purpose. Twin Peaks puts emphasis on both creativity and effectiveness in every campaign strategy. We also have a patented integrated marketing communications framework called FUSION, which helps us and our clients navigate brands in a complex landscape.
We aspire to be the most local of the internationals, and the most international of the locals.
From the first day we entered China, we strove to be the most local of the multinationals and the most international of the locals by investing in strong local insights and a deep understanding of Chinese consumers. We have published numerous views on building brands in China and connecting with Chinese consumers.
We serve Fortune Global 500 companies as well as local businesses through our network of more than 450 offices across 120 countries. In China, we have more than 3,000 professionals across a range of expertise to ensure we have an intimate knowledge of the industries we serve and the people our companies are selling to.