With more than 40 years of experience in the communications industry, 30 of which have been with O&M and WPP, T.B. Song is arguably one of the most experienced ad men in China. T.B. began his career in Taiwan in the 1970s. In 1991 he was named Chairman of O&M China, with the responsibility of developing the mainland China market, starting with Shanghai. In 1998 he became a member of the O&M Worldwide Board. T.B. is often recognized for his vast contributions to the Chinese ad industry. He became Chairman of WPP Greater China in 2006 and was named among Campaign’s “Global Power List 2010.”
Chris has spent more than 19 years with O&M Group, 15 of those in China, and he has garnered a wealth of experience across a range of disciplines, clients and geographies. He is a deep believer in the power of brands, whether they be multinational companies in the Chinese market, or home-grown brands looking to “go out” across the world. He is also a pioneer in digital innovation, and is one of the key figures helping companies transform the way they think about reaching new consumers.
Debby’s expertise lies in corporate and consumer communications, as well as crisis management. Over the years, she has advised clients across a range of industries including luxury, food, tourism and retail. She has deep insight in company strategy and brand building. She joined Ogilvy PR, Hong Kong in 1988 as an associate and rose to Managing Director in 1998. After a two-year stint at the Mission Hills Group in 2001 as their Executive Director overseeing corporate affairs, sales and marketing, she rejoined O&M Shanghai in 2003. In 2015, she was recognized with the Outstanding Achievement Award by SABRE
Graham Fink is one of the most highly awarded creative directors in the world. After just one year with O&M China, Graham led the agency to win O&M Asia’s first-ever Grand Prix at the prestigious Cannes Lions for Coca-Cola’s “Coke Hands” work in 2012. During his career he has created some of advertising’s most memorable campaigns including the iconic British Airways commercial, “Face,” recognized as one of the 100 greatest ads of all time. Having won countless awards for his work at Cannes Lions, D&AD Pencils, One Show, LIAA, EPICA, EUROBEST, British Television Arrows, Campaign Press and Poster Awards and four BAFTA’s, Graham was the youngest ever president of D&AD (Design & Art Directors Association) in 1996. Graham is also a prolific commercial and music video director, filmmaker, artist and photographer.
Mickey leads a strong team of planners that work to uncover and decipher consumer insights across Asia Pacific markets. Mickey’s wide roster of clients spans categories and geographies and includes renowned international and domestic Chinese brands. He is an active speaker and lecturer on brand building and communications in mainland China and Hong Kong and also contributes greatly to O&M’s thought leadership.
Joining Ogilvy in 2005, Stephen Wai believes that continuous innovation, thinking “outside-the-box” and keeping up good team spirit are key success factors for a company. Prior to joining Ogilvy, Stephen spent 5 years with PCCW, where – in addition to financial experience – he gained a depth of knowledge in sales and marketing strategies. Stephen also accrued experience on various aspects of financial knowledge with PricewaterhouseCoopers, Goldman Sachs and a private investment company.
A native of Beijing, Selina joined Ogilvy Public Relations in 1999 and has been with Ogilvy & Mather ever since. Over the years, she has grown the IBM team into a sustainable technology practice for Ogilvy PR, pushing and developing it to keep Ogilvy ahead of the digital curve. Selina also helped build a highly successful, specialized automotive team, providing services to top international and local automotive brands since 2008. In addition to her role with Ogilvy PR, she also oversees the day-to-day business of the Ogilvy & Mather Group in Beijing with all Beijing units reporting to her.
Sheilen Rathod is a digital marketing veteran of more than 17 years’ experience, who is specialized in strategic branding and data-driven digital marketing. Over the years, he has worked with some of the world’s most influential brands across the US, Europe and Greater China. Sheilen joined Ogilvy Hong Kong in 2011. In 2014, he was promoted to the Managing Director of OgilvyOne Hong Kong and the Vice President of OgilvyRED, Ogilvy’s consulting practice.
Yuan Yong is an MBA graduate from Harvard Business School. He has been working the brand building, marketing and communication industry for more than 20 years in China. Yong joined Ogilvy in 2011 as the Managing Director for Shanghai Office and has led the communication and marketing strategy work for multiple leading brands. Yong is a mad man in the advertising industry, as well as a creative mind in the business world. He is a firm follower brand influences and integrated communication solutions. He strongly believes that creativity with great passion will bring positive outcomes.