新闻稿

2019.09.24

Ogilvy Launches China CMO Study

  Research reveals opportunities in building the next wave of global brands from China amidst a challenging global environment Ogilvy China today launched a report that explores the current state of brand building among Chinese companies going global. The report builds on in-depth interviews with 40 CMOs of major Chinese companies and insights from Ogilvy experts in Chinese and global brand management....

2019.09.24
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2019.04.11

Ogilvy China on Making Luxury Brands Matter

Remaining Relevant to the New Global Luxury Consumers – The Chinese Millennials

Ogilvy China has just released a research report on the new generation of Chinese consumers driving the luxury market. Titled Making Luxury Brands Matter, focusing on the distinct differences of this new, influential consumer group of the Chinese millennials, especially the post-90s, who are the new generation of the middle class. Insights in the report are drawn from qualitative research...

2019.04.11
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2019.04.10

2019 Ogilvy China Luxury Whitepaper

让奢侈品牌更有意义-对于中国新一代中产阶级消费者

  下载完整版白皮书全文,请点击以下链接: 简体中文版-请点击此处 英文版-请点击此处 To download the full version of the publicly-available report please follow the link below: English Version - CLICK HERE Simplified Chinese Version - CLICK HERE ...

2019.04.10
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2018.12.21

Yong Yuan named as President of Ogilvy’s Shanghai Office with Joe Yu to lead Ogilvy’s Public Relations & Influence in China

Today, Ogilvy China appointed Yong Yuan, current Group Managing Director, to President of Ogilvy’s Shanghai Office and 20 year-Ogilvy veteran Joe Yu, also a Group Managing Director in Beijing, to President of the Public Relations & Influence Capability of Ogilvy China. Yong and Joe will officially assume their new positions on January 1st, 2019. Both leaders will succeed Debby Cheung, who will retire from...

2018.12.21
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2018.12.12

Ogilvy Takes Home Greater China Creative Agency of the Year Award, as well as Golds in Integrated and PR Categories at Campaign Asia Awards 2018

The agency walked away with nine awards in total, including five golds, three silvers and one bronze

Last night in Shanghai, Campaign Asia announced the winners of the Agency of the Year 2018 Greater China Awards. For a second year in a row, in a nod to the combined success of the Greater China Network, Ogilvy took home the biggest award of the night; Greater China Creative Agency of the Year. They also bagged golds for Greater China Integrated Marketing Agency...

2018.12.12
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2018.12.06

Piyush Pandey Named Ogilvy’s Chief Creative Officer, Worldwide

Ogilvy Announces Expansion and Diversification of Worldwide Creative Council

Ogilvy is proud to announce that Piyush Pandey, Chairman of India, has been appointed as the agency’s next Chief Creative Officer, Worldwide, effective January 1, 2019.  In addition, Ogilvy also announced that it will expand its Worldwide Creative Council from 12 members to 20; the 20 members—of which half will be comprised of female creative leaders—will be announced in January...

2018.12.06
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2018.11.19

Ogilvy wins Network of the Year and Best of Show at One Show Greater China 2018

In a nod to the agency’s long-standing reputation as a creative leader in the industry, Ogilvy Greater China wins Network of the Year, and bagged a total of 9 awards Friday night, including Best in Show at top international advertising festival organized by The One Club for Creativity. The One Show Greater China places particular emphasis on creativity and looks at the convergence of...

2018.11.19
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2018.05.17

Ogilvy Beijing Appointed as City Branding Advisor for Xi’an Municipal Government

Agency’s network key in global marketing and public relations campaign

Ogilvy Beijing has been appointed to provide public relations services for the city of Xi’an, a rapidly-growing metropolis in central China playing a leading role in the country’s Belt and Road Initiative. Ogilvy will provide branding and integrated market planning for Xi’an, as the city embarks on a quest to promote its image in China and around the world as...

2018.05.17
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2018.04.11

Ogilvy China: With Ecommerce on the Rise in China, Branding Matters More Than Ever

Ogilvy China released a new whitepaper analyzing how brands can successfully navigate the Chinese Ecommerce environment. Titled Why Brands Matter on Chinese Ecommerce, the whitepaper draws upon data from China’s Ecommerce platforms to provide insights, tools and strategies for brands to effectively engage online consumers. Mastering the ever-changing Ecommerce market is a key challenge for brands in China today. Analysts estimate...

2018.04.11
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2017.12.13

Ogilvy China Receives Four Golds in Integrated, Creative and PR Categories at Campaign Asia 2017 Greater China Awards

Campaign Asia announced the winners of the Agency of the Year 2017 Greater China Awards last night in Shanghai. Ogilvy China took home four heavy-weighted awards: Greater China Integrated Agency of the Year, Greater China Creative Agency of the Year, China Creative Agency of the Year and Greater China PR Agency of the Year. 2017 is the first year in which...

2017.12.13
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