Our Vision

We are in the business of building strong and lasting brands, allowing our clients – a network of powerful international and Chinese companies – to sell their products. In short, we make brands matter in an increasingly fragmented and cluttered digital world.

 

We do this by utilizing a variety of tools. The big ideaL helps us zero in on a brand’s purpose. Twin Peaks puts emphasis on both creativity and effectiveness in every campaign strategy. We also have a patented integrated marketing communications framework called FUSION, which helps us and our clients navigate brands in a complex landscape.

 

We aspire to be the most local of the internationals, and the most international of the locals.

 

From the first day we entered China, we strove to be the most local of the multinationals and the most international of the locals by investing in strong local insights and a deep understanding of Chinese consumers. We have published numerous views on building brands in China and connecting with Chinese consumers.

 

We serve Fortune Global 500 companies as well as local businesses through our network of more than 450 offices across 120 countries. In China, we have more than 3,000 professionals across a range of expertise to ensure we have an intimate knowledge of the industries we serve and the people our companies are selling to.

Our Culture

We are never satisfied with the status quo.

We exist to build the business of our clients, bringing together the best services from across all of our different disciplines, and crafting business and campaign strategies that work. As the industry changes, we do too, using the creativity, originality and deep research of our teams to ignite sales and help companies build enduring brands.

 

Many of our people spend their entire working lives at Ogilvy

This is because we believe in fostering an environment that is stimulating and exciting. We encourage professional development by making the best of their individual talents; investing time and money in training to ensure our professionals continue to evolve and succeed. We treat our people as human beings. We help them when they are in trouble — with their jobs, with illnesses, with emotional problems.

 

We put this first, believing that providing the best, most exciting work for our clients depends on the high morale and constant growth of our colleagues.

Cannes Lions
Network of the Year

2012, 2013, 2014 and 2015

EFFIEs World’s Most
Effective Agency Network

2012, 2013, 2014 and 2015