T.B. Song

Chairman, Ogilvy Greater China, WPP Greater China

With more than 40 years of experience in the communications industry, 30 of which have been with Ogilvy and WPP, T.B. Song is arguably one of the most experienced ad men in China. T.B. began his career in Taiwan in the 1970s. In 1991 he was named Chairman of Ogilvy China, with the responsibility of developing the mainland China market, starting with Shanghai. In 1998 he became a member of the Ogilvy Worldwide Board. T.B. is often recognized for his vast contributions to the Chinese ad industry. He became Chairman of WPP Greater China in 2006 and was named among Campaign’s “Global Power List 2010.”

Chris Reitermann

Chief Executive, Ogilvy Asia & Greater China

Chris has spent more than 19 years with Ogilvy Group, 15 of those in China, and he has garnered a wealth of experience across a range of disciplines, clients and geographies. He is a deep believer in the power of brands, whether they be multinational companies in the Chinese market, or home-grown brands looking to “go out” across the world. He is also a pioneer in digital innovation, and is one of the key figures helping companies transform the way they think about reaching new consumers.

Reed Collins

Chief Creative Officer, Ogilvy North Asia

Very few Chief Creative Officers have had the opportunity or experience of having worked across five continents; and even fewer still have been as successful as Reed Collins in producing so many award winning advertising ideas in each and every one of these vastly diverse markets. Reed is currently CCO for Ogilvy North Asia overseeing offices in China, Hong Kong, Taiwan, Japan and Korea. He helps create many famous campaigns for both local and international clients. He has also had the honor of serving as juror on many panels of these prestigious shows over his 20 year career. And extremely humbled that some of his work features as part of the permanent collection at the MoMa NYC.

Mickey Chak

Chief Strategy Officer, Ogilvy Greater China

Mickey leads a strong team of planners that work to uncover and decipher consumer insights across Asia Pacific markets. Mickey’s wide roster of clients spans categories and geographies and includes renowned international and domestic Chinese brands. He is an active speaker and lecturer on brand building and communications in mainland China and Hong Kong and also contributes greatly to O&M’s thought leadership.

Stephen Wai

CFO, Ogilvy Greater China

Joining Ogilvy in 2005, Stephen Wai believes that continuous innovation, thinking “outside-the-box” and keeping up good team spirit are key success factors for a company. Prior to joining Ogilvy, Stephen spent 5 years with PCCW, where – in addition to financial experience – he gained a depth of knowledge in sales and marketing strategies. Stephen also accrued experience on various aspects of financial knowledge with PricewaterhouseCoopers, Goldman Sachs and a private investment company.

Selina Teng

President, Ogilvy Beijing

A native of Beijing, Selina joined Ogilvy Public Relations in 1999 and has been with Ogilvy ever since. Over the years, she has grown the IBM team into a sustainable technology practice for Ogilvy PR Capabilities, pushing and developing it to keep Ogilvy ahead of the digital curve. Selina also helped build a highly successful, specialized automotive team, providing services to top international and local automotive brands since 2008. In addition to her role with Ogilvy PR, she also oversees the day-to-day business of the Ogilvy Group in Beijing with all Beijing units reporting to her.

Yuan Yong

President, Ogilvy Shanghai

Yuan Yong is an MBA graduate from Harvard Business School. He has been working the brand building, marketing and communication industry for more than 20 years in China. Yong joined Ogilvy in 2011 as the Managing Director for Shanghai Office and has led the communication and marketing strategy work for multiple leading brands. Yong is a mad man in the advertising industry, as well as a creative mind in the business world. He is a firm follower brand influences and integrated communication solutions. He strongly believes that creativity with great passion will bring positive outcomes.

Sheilen Rathod

President, Customer Engagement and Commerce, Ogilvy China

Sheilen Rathod is a digital marketing veteran of more than 17 years’ experience, who is specialized in strategic branding and data-driven digital marketing. Over the years, he has worked with some of the world’s most influential brands across the US, Europe and Greater China. Sheilen joined Ogilvy Hong Kong in 2011. In 2014, he was promoted to the Managing Director of OgilvyOne Hong Kong and the Vice President of OgilvyRED, Ogilvy’s consulting practice.

Joe Yu

President, Public Relations & Influence, Ogilvy China
Group Managing Director, Ogilvy Beijing

Joe Yu is very experience in tech marketing, public relations, business operation, and is well recognized for his strategic counsel, industry insights & influential leadership. Joe joined Ogilvy in 1999 and has been developing his professional career at Ogilvy ever since. He was General Manager of Era Ogilvy and Managing Director of H-Line Ogilvy and led these two agencies to their stellar growth. Joe combines strategic capabilities with hands-on leadership, while also having a deep understanding of the role of influence and its importance to the success of businesses today and tomorrow.