History in China

Over the past two decades, China and our clients have experienced a tremendous amount of growth and development, and Ogilvy & Mather has been there every step of the way….

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1972

Ogilvy & Mather opened its Hong Kong office as a portal poised to tap into the Greater China market.

1979

Following along with economic reform, Wenhui Bao, a Shanghai newspaper announces the reintroduction of commercial advertising in a January editorial. Following quickly on this announcement, Ogilvy & Mather ran the first watch advertisement in Mainland China on March 15, for Rado Watches.

ogilvy-history-in-china-newspaper-advertsing

1985

Cathay and Ogilvy & Mather created a joint venture company, and Ogilvy & Mather Taiwan was born as the first 4A agency in Taiwan.

1991

With all eyes on China, TB Song (today’s Chairman, Ogilvy & Mather Greater China) officially set up the Shanghai office of O&M China with a team of 20.  Our very first clients included big internationals like Unilever and Volkswagen, whom we still serve today.

1991_Ogilvy_China_Team

1992

Ogilvy & Mather solidified its dedication to China with the opening of its Beijing office.

1993

O&M moved to the industrial heart of Southern China to open an office in Guangzhou.

1995

Ogilvy brought its Public Relations arm to China, while the practice was still in its infancy.

Ogilvy PR_1995

1997

Ogilvy & Mather China helped Volkswagen launch Santana in China, and it soon became one of China’s best-selling models. The campaign slogan, “With Santana, there is no fear wherever you go” was used for nearly a decade.

1999

Ogilvy Interactive was established in Beijing. IBM, who we still serve today, was our first client. In 2002, the agency evolved into OgilvyOne and has become China’s leading digital agency, as noted by Forrester Research in 2015.

 

 

2004

Ogilvy China wins its very first Cannes Lion with a digital work for China Mobile M-Zone.

 M-zone 太极

2005

Ogilvy not only supports big brands, it looks to foster local artists and the growing creative industry. To show off talent in the office and around the city, Beijing established their first in-house permanent art exhibition, ‘O Gallery.’ Paintings, photographs, sculptures, avant-garde furniture and 3D installations fill the walls and spaces.

ogallery_1

2006

Redworks, which focuses on content creation and production, is established. It will later become H&O in 2015.

2006

Ogilvy & Mather China acquired Century Harmony to establish Neo@Ogilvy in China. Neo@Ogilvy is now one of the top digital media agencies in China.

2008

Ogilvy & Mather China acquired Dawson to further expand its retail activation capabilities. Today it has evolved into Geometry Global, the largest retail activation force in China.

2009

Ogilvy & Mather launched Portfolio Night in China, working to target young local talent, and encourage young creatives to follow their dreams and ambitions.

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2011

David Ogilvy would have turned 100 years old this year! He would have been happy to see that Ogilvy & Mather would also be celebrating its 20 year in the Middle Kingdom…

2012

O&M China won O&M Asia’s first Grand Prix at Cannes with “Coke Hands.”

CokeHands_Ogilvy

2012

Ogilvy & Mather created a joint venture with Yindu, and Yingdu Ogilvy was founded to extend O&M’s regional footprint and better serve local clients.

2013

social@Ogilvy officially enters China.

2014

As Internet of Things emerged in China, Ogilvy & Mather China established K1ND (pronounced One Kind) in Beijing. This innovation unit help companies take their physical products and create connectivity that fits in our new digital frontier.

2014

Ogilvy & Mather acquired XMKT to further extend the capabilities of retail activation and customer events. XMKT later became part of Geometry Global.

2014

Ogilvy & Mather was awarded Greater China Creative Agency of the Year, and Greater China Digital Agency of the Year by Campaign.

Campaign Agency of the year 2014

2015

All China Ogilvyers met in Sanya in our first national get-together. This was a celebration of our scale and diversity!

奥美大趴 2015年

2015

Ogilvy & Mather in Beijing helped Visit Britain create the largest ever campaign launched in China by a national tourism board. Lauded in social media and at the awards show circuit (it won 2 Golds and 1 Silver at Cannes as well as a Platinum Award at the 2015 SABRE Awards), this campaign is a showcase to how far the Chinese market has come and opens the doors to a bright new future.

2016

Ogilvy & Mather Shanghai moves into their new offices at the WPP Campus, a co-collaboration space housing 26 WPP Agencies.

Ogilvy Shanghai WPP Campus